Is The Southern Company (SO) a Buy, Sell, or Hold?
NYSE : SO
The Southern Company — Analyst Ratings
$94.54 USD
$0.2 (0.21%)
- Volume
- 5.58M
- Average Volume
- 5.85M
- Market Capitalization
- $106.57B
- P/E Ratio
- 22.67
- Dividend Yield
- 3.15%
- Price Target
- $101.50
- Year High
- $100.84
- Year Low
- $83.80
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.67
- Current Ratio
- $0.79
Analyst Consensus Summary
Consensus Rating
Neutral
34 Analysts
Rating Score
3/5
Recommendation Strength
Upside/Downside
-6.9%
vs Current Price
Price Target
$101.50
Average TargetPrice Target Range
Lowest Target
$79.00
19.7% UPSIDE
Average Target
$101.50
Median Estimate
Highest Target
$112.00
-15.6% DOWNSIDEAnalyst Breakdown
Overall Consensus: Hold | Total Analysts: 34
| Strong Buy | Buy | Hold | Sell | Strong Sell |
|---|---|---|---|---|
| 0 | 10 | 21 | 3 | 0 |
Analyst Ratings (Detailed)
| Analyst Company | Analyst Name | Price Target | Price When Posted | Date | Upside/Downside |
|---|---|---|---|---|---|
| BMO Capital | James Thalacker | $104 | $97.25 | 2026-07-27 07:41 AM | 6.9% |
| KeyBanc | Sophie Karp | $79 | $95.8 | 2026-07-23 03:23 AM | -17.5% |
| BMO Capital | James Thalacker | $102 | $94.8 | 2026-07-22 08:11 AM | 7.6% |
| Morgan Stanley | David Arcaro | $89 | $94.835 | 2026-06-24 10:22 AM | -6.2% |
| Barclays | Nicholas Campanella | $98 | $92.53 | 2026-06-18 05:09 AM | 5.9% |
| Truist Financial | Richard Sunderland | $100 | $91.93 | 2026-05-29 09:39 AM | 8.8% |
| Morgan Stanley | David Arcaro | $87 | $94.12 | 2026-05-21 10:52 AM | -7.6% |