Is Baozun Inc. (BZUN) a Buy, Sell, or Hold?

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NASDAQ : BZUN

Baozun Inc.

$2.48 USD

$0.02 (0.81%)

Volume: 244.49K
Average Volume: 271.58K
Market Capitalization: $144.19M
P/E Ratio: -5.16
Dividend Yield: 0.00%
Price Target: $4.60

Year High: $4.88
Year Low: $2.07
Day High: —
Day Low: —
Payout Ratio: $0.00
Current Ratio: $1.82

Price Target and Rating

Average Stock Price Forecast	$4.60
High Stock Price Forecast	$10.00
Low Stock Price Forecast	$2.20
Forecast Upside/Downside	-46.09%
Consensus Rating	Sell
Rating Score(0-5)	2
Research Coverage	13 Analysts

Profitability

EPS (Most Recent Fiscal Year)	-$4.05
Trailing P/E Ratio	-5.16
PEG Ratio	0.32
P/E Growth	0.32
Net Income	-$242.1M
Net Margin	-1.82%
Pretax Margin	-1.01%
Return on Equity	-5.06%
Return on Assets	-1.90%

Financials Score

AltmanZ Score	1.40
Piotroski Score	4.00
Working Capital	3.13B
Total Assets	9.81B
Ebit	-76.77M
Market Cap	980.59M
Total Liabilities	4.35B

Company Executives

Name	Title
Junhua Wu	Co-Founder, Chief Strategy Officer & Director
Ken Huang	Chief Financial Officer of Baozun Brand Management
Wendy Sun	Joint Company Secretary and Senior Director of Corporate Development & Investor Relations
Yanjie Zhu	Chief Financial Officer
Yuen Lung Kwok	Senior Vice President
Wenbin Qiu	Co-Founder, Chairman of the Board & Chief Executive Officer
Suzanne Eleonore Agar Zerbib	President of Baozun Brand Management
Feng Li	Vice President
Ka Man So	Joint Company Secretary
Tao Liang	Senior Vice President

About Baozun Inc. (NASDAQ:BZUN) Stock

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive ... industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Baozun Announces Results of Annual General Meeting of Shareholders

2026-06-16 19:22:00

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company.

Baozun: Positive Read-Throughs From Insider Trades

2026-06-11 06:45:46

I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management's confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively.

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

2026-05-20 17:30:59

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun Q1 Earnings Call Highlights

2026-05-20 09:06:45

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.

Baozun Announces First Quarter 2026 Unaudited Financial Results

2026-05-20 06:00:00

SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "The first quarter of 2026 was robust across the board.

Baozun Schedules Annual General Meeting of Shareholders

2026-05-15 06:00:00

SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it will hold its annual general meeting of shareholders ("AGM") on Tuesday, June 16, 2026, at 3:00 p.m., Hong Kong time (or 3:00 a.m.

Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026

2026-05-08 06:00:00

SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2026 on Wednesday, May 20, 2026, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.

Frequently Asked Questions

What is the current Baozun Inc. (BZUN) stock price?: Baozun Inc.(NASDAQ:BZUN) stock price is $2.48 in the last trading session. During the trading session, BZUN stock reached the peak price of $4.88 while $2.07 was the lowest point it dropped to. The percentage change in BZUN stock occurred in the recent session was 0.81% while the dollar amount for the price change in BZUN stock was $0.02.
BZUN's industry and sector of operation?: The NASDAQ listed BZUN is part of Specialty Retail industry that operates in the broader Consumer Cyclical sector.
Who are the executives of BZUN?: Junhua Wu | Co-Founder, Chief Strategy Officer & Director
Ken Huang | Chief Financial Officer of Baozun Brand Management
Wendy Sun | Joint Company Secretary and Senior Director of Corporate Development & Investor Relations
Yanjie Zhu | Chief Financial Officer
Yuen Lung Kwok | Senior Vice President
How many employees does BZUN have?: Number of BZUN employees currently stands at 6762. BZUN operates from No. 1-9, West Jiangchang Road, Shanghai, SH 200436, CN.

Link for BZUN official website?: Official Website of BZUN is: https://www.baozun.com
How do I contact BZUN?: BZUN could be contacted at phone #86 21 6080 9991 and can also be accessed through its website. BZUN operates from No. 1-9, West Jiangchang Road, Shanghai, SH 200436, CN.
How many shares of BZUN are traded daily?: The average number of BZUN shares traded daily for last 3 months was 271.58K.
What is the market cap of BZUN currently?: The market value of BZUN currently stands at $144.19M with its latest stock price at $2.48

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Baozun Inc.

$2.48 USD

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