Is Harley-Davidson, Inc. (HOG) a Buy, Sell, or Hold?
NYSE : HOG
Harley-Davidson, Inc. — Analyst Ratings
$26.01 USD
$0.31 (1.21%)
- Volume
- 844.49K
- Average Volume
- 2.9M
- Market Capitalization
- $2.74B
- P/E Ratio
- 15.67
- Dividend Yield
- 2.83%
- Price Target
- $26.00
- Year High
- $31.25
- Year Low
- $17.09
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.41
- Current Ratio
- $1.90
Analyst Consensus Summary
Consensus Rating
Buy
36 Analysts
Rating Score
4/5
Recommendation Strength
Upside/Downside
0.0%
vs Current Price
Price Target
$26.00
Average TargetPrice Target Range
Lowest Target
$17.00
53.0% UPSIDE
Average Target
$26.00
Median Estimate
Highest Target
$32.00
-18.7% DOWNSIDEAnalyst Breakdown
Overall Consensus: Hold | Total Analysts: 36
| Strong Buy | Buy | Hold | Sell | Strong Sell |
|---|---|---|---|---|
| 0 | 9 | 23 | 4 | 0 |
Analyst Ratings (Detailed)
| Analyst Company | Analyst Name | Price Target | Price When Posted | Date | Upside/Downside |
|---|---|---|---|---|---|
| Griffin | Griffin Bryan | $30 | $25.13 | 2026-07-06 07:37 AM | 19.4% |
| Robert W. Baird | Craig Kennison | $28 | $25.1 | 2026-05-06 06:36 AM | 11.6% |
| Morgan Stanley | Stephen Grambling | $12 | $20.36 | 2026-02-17 02:12 PM | -41.1% |
| BMO Capital | Tristan Thomas-Martin | $24 | $20.94 | 2026-02-11 07:05 AM | 14.6% |