NYSE : HOG

Harley-Davidson, Inc.

$26.01 USD

$0.31 (1.21%)

Volume
0
Average Volume
2.9M
Market Capitalization
$2.74B
P/E Ratio
15.67
Dividend Yield
2.83%
Price Target
$26.00
Year High
$31.25
Year Low
$17.09
Day High
—
Day Low
—
Payout Ratio
$0.41
Current Ratio
$1.90
Company Overview

NYSE

Arthur Francis Starrs

Auto - Manufacturers

Consumer Cyclical

HOG

5500

US

USD

https://www.harley-davidson.com

414 342 4680

412822108

0000793952

Liquidity Metrics

0.74

1.90

1.70

0.79

0.41

Sales & Valuation

$4.47B

0.67

0.90

-20.58

-1.24

Profitability

$2.78

$338.74M

4.91%

7.00%

6.27%

2.79%

P/E Metrics

15.67

-1.05

-1.05

Analyst Price Target & Rating

$26.00

$32.00

$17.00

Buy

4/5

36 Analysts

0.04%

Financial Health Scores

2.17

6/9

$2.18B

$7.25B

$4.13B

$259.79M

Key Metrics (TTM)

$3.12B

0.76

8.90

1.90

6.27%

2.39%

7.30%

-4.92%

$34.88

183 days

Company Executives
Name Title
Gayle E. Littleton Chief Legal, Compliance and Corporate Affairs Officer & Corporate Secretary
Andy Benka Vice President of Product Management & Chief of Staff
Arthur Francis Starrs Chief Executive Officer, President & Director
Bryan Niketh Chief Operating Officer
Paul J. Krause Advisor
Ray Drea Chief Stylist
Bryan Andrew Beck Chief Accounting Officer
Shawn Michael Collins Director of Investor Relations
Tori Termaat Chief Human Resources Officer
Jonathan R. Root CFO & Chief Commercial Officer
Matt Ryan Chief Marketing & Technology Officer
Poll Results

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About Harley-Davidson, Inc. (NYSE:HOG) Stock

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the M ... iddle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Dimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOG

2026-07-29 04:13:18

Dimensional Fund Advisors LP decreased its position in Harley-Davidson, Inc. (NYSE: HOG) by 11.5% during the first quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 5,844,941 shares of the company's stock after selling 761,284 shares during the quarter. Dimensional Fund Advisors LP owned approximately 5.36%

Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)

2026-07-28 09:56:54

Harley-Davidson (HOG) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.

Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG

2026-07-25 04:43:36

Bank of New York Mellon Corp lifted its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 8.4% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 2,110,552 shares of the company's stock after purchasing an additional 163,762 shares during

Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth

2026-07-24 12:11:05

HOG beats Q2 earnings estimates as motorcycle demand lifts HDMC, while HDFS revenues plunge and LiveWire narrows losses.

Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript

2026-07-24 08:00:25

Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript

Harley-Davidson Q2 Earnings Call Highlights

2026-07-23 16:08:35

Harley-Davidson NYSE: HOG raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health.

Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say

2026-07-23 11:02:09

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Frequently Asked Questions

What is the current Harley-Davidson, Inc. (HOG) stock price?

Harley-Davidson, Inc.(NYSE:HOG) stock price is $26.01 in the last trading session. During the trading session, HOG stock reached the peak price of $31.25 while $17.09 was the lowest point it dropped to. The percentage change in HOG stock occurred in the recent session was 1.21% while the dollar amount for the price change in HOG stock was $0.31.

HOG's industry and sector of operation?

The NYSE listed HOG is part of Auto - Manufacturers industry that operates in the broader Consumer Cyclical sector.

Who are the executives of HOG?

Gayle E. Littleton | Chief Legal, Compliance and Corporate Affairs Officer & Corporate Secretary
Andy Benka | Vice President of Product Management & Chief of Staff
Arthur Francis Starrs | Chief Executive Officer, President & Director
Bryan Niketh | Chief Operating Officer
Paul J. Krause | Advisor

How many employees does HOG have?

Number of HOG employees currently stands at 5500. HOG operates from 3700 West Juneau Avenue, Milwaukee, WI 53208, US.

Link for HOG official website?

Official Website of HOG is: https://www.harley-davidson.com

How do I contact HOG?

HOG could be contacted at phone #414 342 4680 and can also be accessed through its website. HOG operates from 3700 West Juneau Avenue, Milwaukee, WI 53208, US.

How many shares of HOG are traded daily?

The average number of HOG shares traded daily for last 3 months was 2.9M.

What is the market cap of HOG currently?

The market value of HOG currently stands at $2.74B with its latest stock price at $26.01